he Professional Certificate in Marketing (PCM) is the gateway for people who have an interest in Marketing to venture into a fulfilling career in the field. Marketing serves as not only a career path, but as a lifestyle and will ensure that all professionals uplift their everyday standards. The course will cover basic concepts of Marketing and lay the foundation for Marketing as a profession. The PCM qualification is especially designed for beginners in Marketing. The Professional Certificate in Marketing course has a 3 month study duration leading up to the Postgraduate Diploma (PGDIP) in Marketing (Sri Lanka).
A basic knowledge of Marketing to start, manage and expand their business
Encourage and promote entrepreneurship in Sri Lanka
An orientation to Marketing and to encourage students to proceed with higher studies in Marketing
An entry qualification and the confidence to embark on a career in Marketing