MSc Strategic Marketing

Programme Structure :

Stage 1

• Consumer Behaviour: Knowing your Consumer
• Strategic Global Marketing
• Modern Marketing Research

Stage 2

• Multi-Channel Strategic Marketing
• Effective Brand and Advertising Management
• Sales and Key Account Management

Stage 3

• Dissertation

Entry Criteria :

• Bachelor’s Degree in Business Management or Marketing
• Bachelor’s Degree in other Disciplines with 2-3 Years Experience
• Professional Qualification with 5 Years Work Experience
• 5 Years Managerial Work Experience

Awarding Body