Marketing PhD

At the heart of a great graduate program is a first-rate training in the foundations of marketing research and consumer behaviour.

This outcome is achieved via a program of foundational PhD classes, which provide the concepts and analytical tools required of every marketing scholar.  In addition, each student develops expertise in a field of their choosing by attending workshops identified to be of relevance to their research area. The PhD will normally require 3.5 years to complete.

Course structure

Stage 1

Students receive a rigorous training in research methods, marketing research and consumer behaviour by attending subjects, seminars and workshops (summarised as ‘coursework’ in the following) equivalent to a minimum of 24 Credit Points and a maximum of 48 credit points in stage 1 of their candidature. Coursework will be determined based on what is offered and what is relevant to the development of the student, taking their background into consideration.  Coursework can include those offered by UTS (by the Marketing Group as well as other Disciplines), shared PhD coursework with other universities, plus other forms of training such as workshops and master-classes.

List of possible coursework to choose from:

• 24758 Readings in Marketing
• 23931 Econometrics II
• 23937 Game Theory
• 23942 Microeconomics I
• 23005 Behavioural Economics
• Workshop on Consumer Behaviour (Marketing Group)
• Workshop on Multivariate Data Analysis (Marketing Group)
• Workshop Design and Analysis of Surveys (UTS GRS)
• Workshop Design of Experiments (UTS GRS)
• Workshop Regression Analysis (UTS GRS)
• Workshop Longitudinal Data Analysis (UTS GRS)
• Workshop Qualitative Data Analysis (Marketing Group)

Stage 2 and 3

Students will focus on their research project in stages 2 and 3. Students will be expected to attend the DG’s research seminars and give presentations of their research in front of the DG as well as at conferences. The outcome of these two stages are three research papers that are expected to be near ready for submission for publication in one of the Marketing ABDC A* journals. One of these papers should be polished and suitable for serving as the student’s “job market” paper and should be aimed at Marketing Science, Journal of Marketing Research, Journal of Marketing or Journal of Consumer Research. The final thesis consists of these research papers together with an exegesis. The exegesis consists of introduction and conclusion chapters and material linking the papers and demonstrating originality.