Certified Customer Relations Executive (CCRE)

Customer service executives use their skills and experience to ensure that a company delivers the highest standards of service to customers. Depending on the size of the business, the executive may deal directly with customers’ inquiries and complaints, or manage a team of customer service representatives. Either way, the customer service executive aims to maximize customer satisfaction
Customer service executives encourage all employees to display the highest standards of service at all times. They identify tasks that are critical to maintaining customer satisfaction levels and communicate with employees to raise awareness of their individual roles in delivering satisfaction. This is an important role because employees may not understand their contribution to customer satisfaction. Administrative staff who make frequent mistakes in order processing or invoicing, for example, can damage customer relations.