The aims of this course are to increase and refine the strategic management skills of the students, most of who are already in management posts. Superior management is the result of certain attitudes, knowledge, and skills that are combined in unique persons to secure an organization’s survival, growth, financial returns, and continuous adaptation to changing circumstances. Identifying and helping produce such attitudes is what this course is about.
We pursue this aim through the experience, intelligence, and wisdom of our carefully selected members of staff, all of whom are in high managerial positions in industry, banking and business. Lecturers and tutors are encouraged to be venturesome, authoritative and contentious so as to keep challenging all students involved. The aim of the course is to help turn managers into generalists, a requirement for any successful manager operating in global competition
Cyprus Institute of Marketing – Global Business University