This Program is Conducting By

NSBM Green University

Member Since: 2 years

0115445000

Offer Type

diploma

Medium

English

Method

Full Time

Duration

3 Years

Location

Colombo

Commencement

Soon

Marketing is the driving force behind modern business and a topic that impacts upon everyone’s lives. The changing demands of consumers, coupled with environmental, social, and commercial impacts, affect how businesses operate. This degree course aims to develop the students understanding of how both businesses and Marketing Managers function. Marketing management is regularly faced with the need to analyze complex situations, develop a viable plan of action and pursue this plan to successful completion. This course focuses on practice as well as theory.

KEY FEATURES

Demonstrate understanding of the holistic nature of marketing in its broadest sense.
Use and evaluate theoretical models to explain the elements and integrated nature within which businesses operate.
Develop knowledge and understanding of the key functional areas.
Analyze the context, content and process of marketing decision making.
Gain knowledge of communication / information technology used in the workplace.
Gain knowledge and understanding in order to analyze current issues in marketing.
Understand the nature of consumer behavior and relationships, and enterprise and innovation in marketing decisions.
Appreciate the nature of globalization and evaluate the implications for marketing.
Evaluate the influence of differing cultures on business and marketing.

3 YEARS

OBTAIN AN INTERNATIONALLY RECOGNIZED DEGREE IN SRI LANKA

YEAR 1

World of Business
Principles of Accounting
Personal Development
Organizational Communication
Economics for Business I
Introduction to Finance
Economics for Business II
Business Law
Organizational Behaviour
Introduction to Marketing

YEAR 2

Business and Market Research
Buyer Behaviour and Relationships
New Product Development and Marketing Planning
Advertising, Brand Management and Marketing Communications
Digital Marketing
Business Ethics

YEAR 3

International Marketing
Contemporary Issues in Marketing
Marketing Management
Corporate Strategy
Organizational Leadership
Current Issues in Management

ENTRY QUALIFICATIONS

Students should have either of following qualifications

3 passes for Advanced Level in a single attempt for core subjects (Local or International equivalent) (London AS Level exams are not recognized as entry criteria)
Completion of NSBM foundation programme
Completion of Edexcel or BTEC Certified foundation programme (*Subject to the approval of program director)
Completion of any other foreign university affiliated foundation programme (*Subject to the approval of program director) And
Students should have passed Ordinary Level examination or equivalent including Mathematics and English

COURSE FEE

	AMOUNT (LKR)
Year 1 (Full Time)	700,000
Year 2 (Full Time)	500,000
Year 3 (Part Time)	500,000
TOTAL	1,700,000

Registration Fee –

LKR 10,000

Library Fee –

LKR 5,000

Student Loan facilities are available from BOC, NSB and NDB banks. Send us an inquiry to ask about paymnet plans and loan facilities.

Program Type:Marketing

Price: 1,715,000 LKR/Loan Facilities and Payment plans are available

Currency Type:LKR (LKR)

Medium:English

Method:Full Time

Commencement:Soon

Duration:3 Years

Location: Colombo

Plymouth University, UK

Universities are so much more than degree-awarding seats of learning. rnThey are drivers for economic innovation and advancement, catalysts for social change and champions ofrn cultural development.