1,715,000 LKR

/Loan Facilities and Payment plans are available

BSC (HONS) MARKETING MANAGEMENT

This Program is Conducting By

NSBM Green University

Member Since: 1 year
0115445000

Offer Type

diploma

Medium

English

Method

Full Time

Duration

3 Years

Location

Colombo

Commencement

Soon

Description

Marketing is the driving force behind modern business and a topic that impacts upon everyone’s lives. The changing demands of consumers, coupled with environmental, social, and commercial impacts, affect how businesses operate. This degree course aims to develop the students understanding of how both businesses and Marketing Managers function. Marketing management is regularly faced with the need to analyze complex situations, develop a viable plan of action and pursue this plan to successful completion. This course focuses on practice as well as theory.

KEY FEATURES
  • Demonstrate understanding of the holistic nature of marketing in its broadest sense.
  • Use and evaluate theoretical models to explain the elements and integrated nature within which businesses operate.
  • Develop knowledge and understanding of the key functional areas.
  • Analyze the context, content and process of marketing decision making.
  • Gain knowledge of communication / information technology used in the workplace.
  • Gain knowledge and understanding in order to analyze current issues in marketing.
  • Understand the nature of consumer behavior and relationships, and enterprise and innovation in marketing decisions.
  • Appreciate the nature of globalization and evaluate the implications for marketing.
  • Evaluate the influence of differing cultures on business and marketing.
 
3 YEARS
OBTAIN AN INTERNATIONALLY RECOGNIZED DEGREE IN SRI LANKA
 

YEAR 1

  • World of Business
  • Principles of Accounting
  • Personal Development
  • Organizational Communication
  • Economics for Business I
  • Introduction to Finance
  • Economics for Business II
  • Business Law
  • Organizational Behaviour
  • Introduction to Marketing

YEAR 2

  • Business and Market Research
  • Buyer Behaviour and Relationships
  • New Product Development and Marketing Planning
  • Advertising, Brand Management and Marketing Communications
  • Digital Marketing
  • Business Ethics

YEAR 3

  • International Marketing
  • Contemporary Issues in Marketing
  • Marketing Management
  • Corporate Strategy
  • Organizational Leadership
  • Current Issues in Management
ENTRY QUALIFICATIONS
 

Students should have either of following qualifications

  • 3 passes for Advanced Level in a single attempt for core subjects (Local or International equivalent) (London AS Level exams are not recognized as entry criteria)
  • Completion of NSBM foundation programme
  • Completion of Edexcel or BTEC Certified foundation programme (*Subject to the approval of program director)
  • Completion of any other foreign university affiliated foundation programme (*Subject to the approval of program director) And
  • Students should have passed Ordinary Level examination or equivalent including Mathematics and English
COURSE FEE
  AMOUNT (LKR)
Year 1 (Full Time) 700,000
Year 2 (Full Time) 500,000
Year 3 (Part Time) 500,000
TOTAL 1,700,000
Registration Fee –
LKR 10,000
Library Fee –
LKR 5,000

Student Loan facilities are available from BOC, NSB and NDB banks. Send us an inquiry to ask about paymnet plans and loan facilities.

Details

Last Updated On:May 27th, 2021 at 8:22 pm
Program Type:Marketing
Price: 1,715,000 LKR/Loan Facilities and Payment plans are available
Currency Type:LKR (LKR)
Medium:English
Method:Full Time
Commencement:Soon
Duration:3 Years
Location: Colombo

Awarding Body

  • Plymouth University, UK

    Universities are so much more than degree-awarding seats of learning. rnThey are drivers for economic innovation and advancement, catalysts for social change and champions ofrn cultural development.

Features

  • Alumni Association
  • ATM
  • Auditorium
  • Book Shop
  • Cafeteria
  • Clubs and Societies
  • Gymnasium
  • Hostel
  • Job Banking
  • Labs
  • Library
  • LMS
  • Medical Facilities
  • Parking
  • Recreation Area
  • Relaxation Area
  • Salon
  • Sports and Outdoor Activities
  • Stadium
  • Student Center
  • Study Area
  • Swimming Pool
  • Transport
  • Wi-Fi

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