The BMgt. (Hons.) in Retail Marketing and Branding degree is a 4 year full degree and CINEC always facilitates students to find their internship in the first 6 months of the final year. Many job opportunities in Retail Marketing and Branding are highly sought by the respective industries. Any industry at some point needs branding and marketing and at present experiences a shortage of qualified workforce locally and globally to face future challenges. Retail marketing is evolving in Sri Lanka also and those who get this qualification with secure a bright future.
COURSE MODULES
| Year 1: Semester 1 – Compulsory Subjects |
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BRMB 1301
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Business English
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BRMB 1302
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Mathematics for Business
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BRMB 1303
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IT for Business
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BRMB 1304
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Marketing Management
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BRMB 1305
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Principles of Management
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BRMB1 306
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Accounting for Managers
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| Year 1: Semester 2 – Compulsory Subjects |
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BRMB 1307
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Business Communication
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BRMB 1308
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Business Statistics
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BRMB 1309
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Fundamentals of Retailing
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BRMB 1310
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Fundamentals of Branding
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BRMB 1311
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Fundamentals of Branding
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BRMB 1312
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Human Resource Management
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| Year 2: Semester 1 – Compulsory Subjects |
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BRMB 2301
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Business Ethics
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BRMB 2302
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Business Law
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BRMB 2303
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Entrepreneurship and Small Business Management
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BRMB 2304
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Financial Management and Strategies
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BRMB 2305
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Micro Economics
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| Year 2: Semester 2 – Compulsory Subjects |
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BRMB 2306
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Brand Innovation and Development
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BRMB 2307
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Packaging and Logistic Management
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BRMB 2308
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Information Technology in Retailing
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BRMB 2309
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Macro Economics
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BRMB 2310
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Service Marketing
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BRMB 2311
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Quantitative Analysis in Business
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| Year 3: Semester 1 – Compulsory Subjects |
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BRMB 3301
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Retail Buying and Negotiation
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BRMB 3302
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Research Method
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BRMB 3302
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Customer Relationship Management
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BRMB 3304
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Digital Media Marketing
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| Year 3: Semester 1 – Optional Subjects (one subject from these three) |
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BRMB 3305
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Stores and Warehouse Management
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BRMB 3306
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Retail Marketing Management
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BRMB 3307
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Pricing in Retail Business
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| Year 3: Semester 2 – Compulsory Subjects |
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BRMB 3308
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Quality Management
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BRMB 3309
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Supply Chain Management
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BRMB 3310
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Strategic Management
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BRMB 3311
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Retail Business Consultancy Project
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BRMB 3312
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Strategic Brand Management
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| Year 3: Semester 2 – Optional subjects (one subject from these three) |
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BRMB 3313
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Risk Management
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BRMB 3314
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Project Management
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BRMB 3315
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Retail Purchasing and Merchandising
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| Year 4: Semester 1 – Compulsory Subjects |
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BRMB 4201
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Research Design and Presentation
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BRMB 4302
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Global Retiling
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BRMB 4303
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Contemporary issues in Retailing and Brand Management
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| Year 4: Semester 2 – Compulsory Subjects |
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BRMB 4504
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Industrial Training
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BRMB 4605
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Dissertation
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*Internship in the first 6 months of the final year
ENTRY REQUIREMENTS
G. C. E A/L Any Stream 3S passes (Local) or Any other qualification of comparable standing recognized by UGC/MoE of Sri Lanka such as Pearson / Cambridge with three passes in any stream
JOB OPPORTUNITIES
This degree offers you job opportunities as management executives with;
Global branding organizations
Supermarket Chains
Advertising and Consumer Marketing firms
Manufacturing organization
Services marketing firms
Research Organizations
Hotels, Television, Promotional, Mass media
