19,500 LKR

Analytics for Business Managers

This Program is Conducting By


Offer Type







2 Days






Entry requirements

Business Managers of Advertising, Marketing, Retail, Banking, and Insurance Industries together with Professionals from the Data Science and Engineering disciplines can profit from content that employs a practical approach to the solution of a wide array of current and emerging business problems.

Course structure and modules

Customer Analytics and Insight
Customer Profiling: Demographic, Geographic, Income And other industry-specific attributes
Segmentation: Cluster Analysis Techniques and their application to Customer Classification
Psychographic Profiling: Personality Profiling models and Techniques
Analytics And Customer Insight: Holistic view of Customer, Organizational And Market data
Business Modeling
Customer Life Time Value: Time Value of Money concepts And Discounted Cash Flow models
Index Creation: Customer Rating And Grading techniques for Decision Support Systems
Credit Risk Modeling: Principals of Risk Analysis and guidelines for model creation
Product Life Cycle Modeling: Growth and Decay curves, model estimation and fitting
Customer Loyalty and Rewards Schemes: Analytical approaches to managing Customer base
Statistics and Data Analysis for Analytics (Computer Lab Practical using Excel)
Descriptive Statistics: Probability Concepts, Measures of Centrality and Dispersion, Correlations
Distributions from Data: Derive Histograms, Ogives, Empirical Cumulative Distribution Functions
Goodness of fit: Chi-Square Test
Time Series Analysis: Trend, Seasonality, Cyclical Variation and Decompositions
Forecasting: Single/Multiple Regressions and Exponential smoothing
Social Network Analysis and Marketing
Introduction to Network Theory: Actors, Links, Random Walks, and Influence Diffusion
Graph Theory Applications: Social Graphs, Bipartite Graphs And their Programs
Measures of Centrality: Leaders, Followers, Gatekeepers, Communities
Quantification: Estimate values for Actors and Network attributes needed for Target Marketing
Target Marketing: Exploiting SNA for Product Placement And Advertisement Diffusion

Programme Fees

LKR. 19,500 /=





Last Updated On:February 22nd, 2021 at 4:09 pm
Program ID:DL-2287-AXZR
Price: 19,500 LKR
Currency Type:LKR (LKR)
Duration:2 Days
Location: Colombo


  • Book Shop
  • Cafeteria
  • Library
  • Medical Facilities
  • Parking
  • Study Area

360° Virtual Tour


Schedule a Call

Similar Programs

BSc (Hons) Data Science

1,518,000 LKR /Installements

National Innovation Centre (NIBM School of Design), Edmonton Road, Kirulapona, Colombo, Sri Lanka

Medium english
Duration 3 years

Computer Programing


Mercury Institute, Charles Place, Colombo, Sri Lanka

Medium english
Duration depends

Bachelor of Information Technology


Mercury Institute, Charles Place, Colombo, Sri Lanka

Medium english
Duration depends

Master of Information Technology


Mercury Institute, Charles Place, Colombo, Sri Lanka

Medium english
Duration depends

Professional Diploma in Information and Commu...


TEC Sri Lanka Online, Sri Jayawardenepura Kotte, Sri Lanka

Medium English
Duration Depends

Write a Review (Must Login before Review)

Compare Programs
Add programs to compare.